Our Story

Wild Coast is inspired by life on the coast of British Columbia — a place shaped by forests, mountains, rivers, ocean, rain, rock, and weather.

Growing up on the coast, getting outside was always part of life. Hiking through wet forest trails, camping under tall trees, skiing and biking in the mountains, paddling along the shoreline, boating on the ocean, cooling off by rivers on hot summer days, and ending long days around a fire with friends.

Wild Coast was created from that feeling.

The feeling of heading out with no complicated plan. Finding a new trail, a quiet beach, a cold river, a rocky point, or a place you haven’t been before. Taking the long way home. Staying outside a little longer.

Our apparel is designed to reflect that way of life — simple, timeless pieces inspired by the Pacific Northwest. Nothing loud. Nothing overdone. Just clean outdoor essentials made to be worn every day, from town to trail to the coast.

This is apparel for people who feel most at home outside.

Rooted in the wild. Inspired by the coast.